What is Vlogging?
To put it simply, vlogging is posting videos online, and yet, it is much more than that. A video blog or video logging is the future of free speech, advertising, and a true democratic society.
A vlog is an interactive video blog post about upcoming events or a vlogger’s daily life, as well as any other activity a vlogger thinks is worth mentioning through a video, instead of writing it on their blog.
A few years back, when blogging slowly began to take over the internet, audio or video podcasts started to appear in order to make blogs more meaningful and impactful. Actually, it was a tool to engage participants in the blog and connect interactive journalism with the ever-growing number of bloggers.
However, these simple segments took over and became sufficient content for attracting the broader public. Nowadays, vlogging is a cultural phenomenon that allows content creators to efficiently reach their audience with the use of inexpensive equipment and through a wide spectrum of available social media platforms.
Where to start – you need to decide on what you are going to say – can be based on your blogs if you are doing those successfully. They should complement your current content marketing – maybe extracting points from a blog and then doing a short vlog on them to post with links to the full blog. You might have a new service and want to use vlogs to promote it. It may just be an exploratory time for your business to see the response from your audience.
Length of your vlog
Keep to about 3 minutes to start with. This is a good length for YouTube and will enable you to get some really good content over to your viewer. If you’re looking at Facebook posts (such as Live) then you might want to consider shorter, more succinct ones of between 1-3 minutes.
With the fabulous mobile phones these days and inbuilt cameras you don’t need any fancy cameras but it is better to ‘support’ the camera with a tripod, book or even one of the many stands now that you clip to your desk. Try out positions; ie backdrops, height, looking at the camera rather than the screen (!). I think everyone does this at the beginning – so strange to be looking at the end of the camera rather than looking at your image on the screen.
I believe this is the sticking point – ‘can’t I just point and film and upload’ I hear you say. But with an editing tool you can add effects, titles, subtitles, slice and include an opening sequence and ending contact information. Keeping this constant when publishing enables people to recognise your video as it starts.
Once your video is ready it’s time to publish online for everyone to see! YouTube is the platform for video’s and from that you can link from your website, social media platforms and blog. Whilst you’re there don’t forget to include a title and some blurb to help with SEO in the description. There is also the opportunity to use tags to great effect.
Lastly, don’t forget to respond to comments and messages – they are all social platforms after all.
What would be your number one tip for people wanting to start vlogging – if you’ve not started what’s your number one reason for not?
If you want to make creative videos and feel that the default camera app is limiting you, then this free app is the answer. The app lets you add cinematic effects to your video — there are over 90 special effects ranging from horror, sci-fi to disaster effects.
If you’re an avid adventurer, then your content will be clear: show off your adventures such as taking part in a wellness health retreat in Bali. However, here’s the key point when figuring out how to start a vlog: you simply have to start somewhere. If you want it to be travel-oriented, you can even start in your own town. Suggest best spots in your town to visit, and orient your vlog around “must-see” destinations in various places. Starting a vlog means that you’ll have to simply pay attention to what you like, notice, or focus on in your travels.
Squirrel Mortgages also runs a successful vlog on finance, mortgages and smart investing.