Both SEO and content marketing bring important elements to online marketing campaigns. SEO is about increasing the quality and quantity of traffic to your website through organic search engine results. Content marketing involves creating and distributing content to attract an audience and to drive customer action. The key to a successful digital marketing strategy, and to really deliver results, is to get SEO and content marketing to work together. Rather than writing a lot of blog posts, you should focus on link-building and try to get links to your site.
There are areas where SEO and content marketing overlap. To drive more traffic to your website, you should take advantage of this overlap.
Keywords & Content Marketing
SEO is mainly about finding keywords that searchers are using to find your products or services. Once you’ve found relevant keywords, the next step is to use them in your content in order to rank higher in the search engine results pages. These keywords should be used in the title and body section of the content. However, make sure to not overuse the keywords, because this can actually have a bad impact on SEO.
Content Helps with Link-Building
Another major factor for SEO is link-building. Getting backlinks to your website from other sources tells Google that your content might be relevant for the searchers. The best way of doing this is to create high quality content that other websites find interesting and want to link to. This should be done organically.
Technical SEO Makes Content Findable
It’s not just keywords and articles that are important for SEO. You should focus on the technical optimization, such as enhancing metadata, using tags and optimizing URLs. By optimizing URLs, you help the search engine find relevant subpages and categorise the different parts of your site. This will make your site better indexed and will help you attract more relevant visitors.
Want help with SEO Singapore? Get in touch with your digital marketing agency Singapore today to find out how we can make content marketing Singapore work for your business. We can also help you with Facebook marketing Singapore, AdWords marketing Singapore, and remarketing Singapore.